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November 9, 2007

Hiatus

I'm still alive though this blog will probably be quiet for quite some time...I've been dabbling around in various projects here and there.... Here's my hiatus card:

best of us

Enjoy!

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September 15, 2007

The Real Secrets of Silicon Valley

First Chapter I Flip To

Chapter 9 of The Valley of Heart's Delight by Michael Malone.

First Quote I Read

I think that maybe in every company today there is always at least one person who is going crazy slowly. ----Joseph Heller

A Few Excerpts

...We take a job... and we dream of what might have been. And then we scheme ways to make the career we've found more fulfilling, more rewarding. Ambition colors our lives --- an all-consuming, fundamental ambition to somehow reach a better slot. This ambition is a universal disease. Politicians dream of becoming president, priests of being named pope, apparatchiks of becoming commissar, commoners of being crowned king.

..It's just that when one speaks of work, it always comes back to dream versus reality, to envy and ambition. But most of all, it comes back to self.

This is understandable, but also deadly. Too often we are so busy contemplating our splendid selves, congratulating ourselves over some minor, meaningless victory ("The Boss remembered my name! My future is made.") or chastising ourselves over some inexplicable defeat ("The Boss forgot my name! I'm human trash. I think I'll kill myself.") that we fail to look around. More often than not, that is where our real problem lies.

The Job. The Company you work for. We shed a tear over Dickens' horrific workhouses, then fail to notice that our own company makes Scrooge & Marley seem like Club Med; or that, next to our boss, Fagin is Mother Teresa.

...But when you return to the corporate cave tomorrow morning, do not tell your workmates what you've learned. Don't turn to the person at the next desk and loudly announce, "You know, this place really sucks." Such philosophical honesty may result in your living in a damp cardboard box under the San Fernando Street overpass and wearing somebody else's underwear. Just keep your mouth shut and remember: Given the present state of Social Security, you can never, ever retire...

A Few Thoughts

Hah, I love the author's sarcasm and sense of humor. In any case, skimming through this chapter reminded me of how much my current New York roommates are corporate slaves --- *suffering* through the long hours of investment banking. I barely see them at all since they work well over 100 hours per week. One of my roommates -- Sharon -- ran out of the door this afternoon (practically in tears) since she was called back to do work. I immediately left her a voicemail to offer my support and encourage her to do well. It really hurts me to see my roommates like this.... Why do they even have jobs like this? Employee unhappiness should be a crime!

First Lesson from the "Real World"

Rule #1: The real world is slower, more inefficient. And guess what? You got to live with it. I think I learned this the hard way ;p. I'm naturally an impatient person (which may be good or bad) -- but I have this natural tendency to not only "get things done" but to also get them done fast. I guess you can say I'm very results-oriented ;p....

Rule #2: If you can't live with Rule #1, you have to invent your own rules. This is the path I'm currently taking...Yes, I'm most likely going to be living out of a cardboard box but hey, at least it's -my- cardboard box. Luckily, I still have my underwear :) In the next coming weeks, I'm leaving New York City and moving back to the bay area...

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August 27, 2007

Analyzing One's Past

Ben Casnocha writes an interesting post titled "Absent Fathers, Supportive Mothers," citing "...there is evidence that many successful male leaders had strong, supportive mothers and rather remote, absent fathers..."

I'm curious as to how much evidence there is on this issue (e.g. how many leaders were examined? how is "leader" defined?). Does anyone know of a link to a study done on this research? One interesting idea (that I believe is already being worked on) is to post biographies and stories of people on the Internet and do analytics on it. (Hah, I'm all about running the numbers.) There's all sorts of connections that can be made by studying one's past.

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Swimming Across

I just finished Swimming Across, a memoir of Andrew Grove, founder of Intel and Time Magazine's Man of the Year in 1997. This is a truly inspiring and motivational story, a must-read.

After Andris nearly loses his life to scarlet fever at the age of four, his family is forced to deal with the Nazi occupation of Hungary. Fleeing the Germans, Andris and his mother find refuge with a Christian family in the outskirts of Budapest and then hide in cellars from Russian bombs. After the nightmare of war ends, the family rebuilds its business and its life, only to face a new trial with a succession of repressive Communist governments.

In June 1956, the popular Hungarian uprising is put down at gunpoint. Soviet troops occupy Budapest and randomly round up young people. Two hundred thousand Hungarians follow a tortuous route to escape to the West. Among them is the author ...

This story is beautiful. It's a story of courage, dedication, strength, determination, will, commitment, etc. I do want to share one part of the memoir that touched me the most (literally made me teary):

My father brought home some pictures he had managed to keep with him throughout all his years in the war and captivity. They were wallet-size studio photographs of my mother and me, taken before he left just so he could have a picture of us with him while he was away. My father treasured these pictures; they never left his body. They gave him strength when he needed it most. In his darkest moments, when it looked like he would not make it, he used the backs of the pictures to scribble his good-bye messages to us.

I read these notes over and over. One of them that my father wrote near the end of the war particularly touched me. It was dated April 1945. "My dear ones: Now that it looks like the end would be here and the prospect of seeing you again, I have had another setback--- a new disease, some skin ulcers. It's spreading from one day to the next. There is no medicine. They don't know how to treat it. It's slow death. It looks like struggles of the last three years were for nothing. And all I would like is to see you again, to know that you are alive. But I am destroyed. Just my love for you keeps me alive. Gyurka."

He made it home five months later.

For me, this passage reminds us how strong love can be. It truly is a powerful force that makes extraordinary things happen. In modern-day society, things move and change at such a fast pace that I often feel like we don't have the time to really reflect and think about the people we love the most. This is a post dedicated to those who we cherish :)

Are you swimming yet?

Mr. Volenski (his favorite physics teacher) once told Andrew's parents, "Life is like a big lake. All the boys get in the water at one end and start swimming. Not all of them will swim across. But one of them, I'm sure, will. That one is Grof."

Later, the author finishes the book with "As my teacher Volenski predicted, I managed to swim across the lake --- not without effort, not without setbacks, and with a great deal of help and encouragement from others. I am still swimming."

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August 20, 2007

On Motivation: Driven by Love vs. Driven by Fear

Steve Pavlina writes one of the best "motivation" posts I've seen yet. The most fascinating fact for me is that everything in life can be simplified to basic human emotions and desires. Being human, I feel that I'm a victim to making things more complex than they ought to me. (I compare this to the fact that as the years go on, there's more "junk" in the house.) It's hard sometimes though. Perhaps we just aren't wired to be simple people?

I saw there were basically two different paths to a sustained state of peak motivation.

One path was to be driven by love. The other was to be driven by fear. Love and fear are the two fundamental poles of motivation. If you chose to embrace either one fully — really chose and commit to that choice — you’re far more likely to feel inspired, driven, and unstoppable.

...

Someone who polarizes with love becomes a lightworker, and one who polarizes with fear becomes a darkworker.

In actuality the vast majority of people (more than 99% I imagine) are neither lightworkers nor darkworkers because they haven’t made the conscious commitment to polarize. They may have strong leanings one way or the other, but they remain indecisive about what’s most important to them. If you ask them point blank, such people will say they prefer a balanced approach or that they simply disagree they have to make a choice at all. The most driven people I’ve ever met, however, tend to fall very strongly on one side or the other. Either they’re absolutely gushing with a desire to contribute and to make a positive difference in the world (lightworker), or they’ve concluded that doing whatever it takes to make themselves happy is their top priority (darkworker).

...

For example, ask yourself these two questions:

  1. What’s the best career I can choose right now that would make me happiest?
  2. What’s the best career I can choose right now that would most benefit others?

June 6, 2007

America's $5 Million Plus Club

Cover story in June 2007 edition of Smart Money:

Key Takeaways
  • Having $1 million is no longer enough. Today, 1 in 12 U.S. households has at least $1 million stored in home equity and other assets. To enter nation's top 1%, you need > $5 million. Even then, there are ~930K in this category.
  • Members of the nation's $5 million plus club share common characteristics.
    • They are active wealth creators. It's not enough to just put in $1K a month in your 401(k) plan at 7%. Though you will end up with $1 million adjusted at the end, you are still dependent on your annual salary and your daytime job.
    • They have a positive, can-do attitude. Follow your gut even when others might tell you otherwise. Utter persistence.
    • They are dedicated and passionate people. "Money . . . wasn't much of a motivator. Once you've got food in your belly and a big-screen TV, the mere prospect of more Benjamins probably isn't enough to get you leaping out of bed at 5am. Rather, rich folks often make their fortune after they make up their minds to solve a problem or do something better than it's ever been done before."
    • They come from more modest backgrounds. Only 10% of nation's $5 million plus club inherited wealth. Mostly came from working to middle class families and graduated from state schools.
  • "Being rich means freedom: to spend your time as you please, to pursue your real interests, and to take a chance without risking utter ruin. Paradoxically, the road to riches often means acting as if you already have that freedom."

Related Note

Seven factors of millionaires from Millionaire Next Door

  1. They live well below their means.
  2. They allocate their time, energy, and money efficiently, in ways conducive to building wealth.
  3. They believe that financial independence is more important than displaying high social status.
  4. Their parents did not provide economic outpatient care.
  5. Their adult children are economically self-sufficient.
  6. They are proficient in targeting market opportunities.
  7. They choose the right occupation.
Eight elements of the economic success equation from The Millionaire's Mind
  1. Understand the key success factors our economy continues and will continue to reward: hard work, integrity and focus.
  2. Never allow a lackluster academic record to stand in the way of becoming economically productive.
  3. Have the courage to take some financial risk. And learn how to overcome defeat.
  4. Select a vocation that is not only unique and profitable; pick one you love.
  5. Be careful in selecting a spouse. Those who are economically productive married husbands or wives who had the characteristics that are compatible with success.
  6. Operate an economically productive household. Many millionaires prefer to repair or refinish rather than buy new.
  7. Follow the lead of millionaires when selecting a home. Study, search, and negotiate aggressively.
  8. Adopt a balanced lifestyle. Many millionaires are "cheap dates." It does not take a lot of money to enjoy the company of your family and friends.

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April 26, 2007

How much is your happiness worth to you?

Are you happy?

My friend Ben Casnocha references an excellent Fortune article on Ram Charan, dubbed "most influential consultant alive, " who has devoted his entire life to business and helping others.

Charan never stops. He sleeps in a hotel every night ("Professor Charan, welcome home," is how the doorman greets him at the Waldorf on Park Avenue), except when he's sleeping on a plane or, rarely, in someone's house, which can happen when a client takes pity on him. "I got in the habit of having him over for Christmas because he had no place to go," says Reed. "He was going to sit in a hotel room. That's hardly right.

No goals? Are you kidding?

What struck me in partcular was this excerpt:

Have I mentioned that Charan has never married? That he has no children? And still I haven't come to possibly the most peculiar aspect of his personality. I mean that which sets him apart from virtually every person he comes in contact with, none more so than his overachieving CEO clients: Charan has no goals. He never set out to become a globetrotting consultant, any more than he dreamed of attending Harvard Business School, or becoming a professor, or even so much as one day earning a living beyond the small city in India where he was born.

Charan must have had some general level goals, perhaps not as specific as "globetrotting consultant." I find it hard to believe that he had "no goals" -- that just seems like too strong of a statement.

When are you going to stop?

Especially in modern society, the pace of our lives is moving faster than ever. People are learning earlier and making greater contributions to society at an early age, putting increasingly more pressure on younger generations to not just perform but outperform. I am a firm believer of having balance in life. Everything in moderation, please. I wonder if Charan ever just gets tired. Does he stop to think about what he perhaps has sacrificed in his pursuit for "purpose before self?" While I admire his dedication, I also am somewhat sad that such an influential person has not experienced all aspects of life. Often times, it's the simple pleasures of life (e.g. spending time with someone you care about) that makes life worth living.

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April 12, 2007

The American Dream

Courtesy of this Forbes article (some of my favorite lines are in bold):

Common Themes
  • Dreams!
  • Freedom
  • Love
  • Happiness!
  • Ownership
  • Hard work
  • Perseverance
  • Non-material success
  • Equality

Selected Statements

Colin Powell

The American Dream is something that every immigrant brought to this country, as my parents did, and that is the ability to go as far as you can in life, limited only by your own dreams and willingness to work hard. And above all, the American Dream for these folks meant that your children will have the opportunity to do better than you will.

Retired U.S. Army Gen. Colin L. Powell was born in New York to immigrant parents and raised in the South Bronx. He served 35 years in the U.S. Army, eventually becoming a four-star general, chairman of the Joint Chiefs of Staff, national security adviser and U.S. secretary of state.

Martha Stewart

A couple of hundred years ago, the writer Samuel Johnson so wisely said, "To be happy at home is the ultimate result of all ambition." Though Johnson was himself an Englishman, the statement is, to my mind, at the heart of the American Dream.

Martha Stewart is the founder of Martha Stewart Omnimedia and the author of such best-selling books as The Martha Stewart Homekeeping Handbook. Shealso serves as host of the nationally syndicated, Emmy Award-winning television show The Martha Stewart Show.

Mel Brooks

When I was a little kid 50 years ago, in 1946, I had just got out of the Army after two years fighting in the war. The American Dream was a house and a car. Today the American Dream is winning American Idol. It's changed slightly.

In another 50 years from now when the economy collapses and everything is in threads and torn, the American Dream then, in 20-whatever, will be a house and a car.

Mel Brooks is a director, producer, writer and actor, the creator of such comedy film classics as Blazing Saddles and Young Frankenstein . Brooks is in an elite group as only one of seven artists/entertainers to earn all four major entertainment prizes: the Tony, the Emmy, the Grammy and the Oscar.

Buzz Aldrin

I think the American Dream used to be achieving one's goals in your field of choice--and from that all other things would follow. Now, I think the dream has morphed into the pursuit of money: Accumulate enough of it, and the rest will follow. We've become more materialistic. For balance, I think we need to get back to idealism and patriotism, but also be realistic with our monetary goals. I still say, shoot for the moon, you might get there.

Buzz Aldrin was a pilot on the Apollo 11 moon mission, and on July 20, 1969, he became the second man on the moon. Now 77, the West Point and MIT graduate is a vocal advocate for affordable space tourism and a manned landing on Mars.

U.S. Rep. Nancy Pelosi

The American Dream is the hope for a better future with equal opportunity for all to participate in the prosperity and success of our great nation.

U.S. Rep. Nancy Pelosi has represented California's 8th District in the U.S. House of Representatives since 1987. In January 2007 she was elected as the first woman speaker of the House; previously, she served more than four years as Democratic leader in that chamber.

The Rev. Jesse Jackson

The American Dream is equal protection under the law and equal opportunity. The American Dream does not promise equal results, but it does promise equal opportunity.

The Rev. Jesse Louis Jackson Sr., founder and president of the Rainbow/PUSH Coalition, is one of America's foremost civil rights, religious and political figures. In 1997, he was appointed by President Clinton as special envoy of the president and secretary of state for the promotion of democracy in Africa.

Robert Reich

The American Dream is the determination to continue dreaming even when reality keeps threatening to wake you up.

Robert B. Reich, former U.S. secretary of labor, is professor of public policy at the University of California at Berkeley and the author of 11 books, including the forthcoming Supercapitalism.

Alberto Gonzales

For me the American Dream is the hope and opportunity that allows a poor kid from a poor family to grow up and go to Harvard Law School and become attorney general of the United States. It also means freedom. As I travel around the world and I get to know better these other countries, it confirms in my mind, without question, that we are the greatest country on Earth.

Alberto R. Gonzales is the attorney general of the United States. Prior to serving at the Department of Justice, he was counsel to President George W. Bush, a justice of the Supreme Court of Texas and Texas' secretary of state.

Frank McCourt

The American Dream boils down to self-knowledge. As the poet said, "Know thyself"; that's what matters in the long run. I like an illustration I saw once in a volume of The Adventures of Huckleberry Finn, where there's a kid sitting under a tree dangling a line into the Mississippi. He was just sitting there, doing nothing, and that's something we need to do more of--to sit and do nothing, and dream, and to follow that dream.

Frank McCourt was born in 1930 in Brooklyn, N.Y., to Irish immigrant parents, grew up in Limerick, Ireland, and returned to America in 1949. For 30 years he taught in New York City high schools. His first book, Angela's Ashes , won the Pulitzer Prize, the National Book Critics Circle Award and the L.A. Times Book Award.

Madeleine Albright

The American Dream means being part of a society that allows you to be or do whatever you want, and to have a sense that your individual optimism and hard work will be rewarded.

Madeleine Albright served as the 64th U.S. secretary of state from 1997 to 2001, and was the first woman to hold the job. Today she heads the Albright Group, a global strategy consulting firm.

Harry Shearer

The American Dream is to take anything difficult and labor-intensive and make it easy and convenient. Whether it's cooking or war, the version we all crave is the one that's easy and convenient. It's working well, don't you think?

Harry Shearer may be best known as an actor in such films as This Is Spinal Tap and for voicing the characters Mr. Burns and Ned Flanders on The Simpsons . But he is also the author of a novel, Not Enough Indians, and host of the satirical radio program Le Show, which is produced and distributed by California public radio station KCRW-Santa Monica.

Oliver Stone

The American Dream is a rigged, corporate-controlled monetary system, which encourages just enough market force and cash liquidity for a newcomer to achieve his vision of the American Dream. Despite our Soviet-style corruption at the top, our maze of regulatory behaviors and the onerous dislocations of the military-industrial complex--and though most fail--a few do succeed in revitalizing this culture with their ideas and innovations. Whereupon, in the pyramid scheme, the newcomer is either bought out or becomes part of the control system.

Oliver Stone is an Academy Award-winning film director whose credits include Platoon , Wall Street , Born on the Fourth Of July , World Trade Center and other films.

Tom Brokaw

To me, the American Dream is the freedom to choose to live how and where you want, to determine how you'll be governed and to provide your children with even more choices than you had.

Tom Brokaw was the sole anchor and managing editor of NBC Nightly News With Tom Brokaw for 21 years and won every major award in broadcast journalism, including two DuPonts, a Peabody Award and several Emmys. He is the author of three best sellers: The Greatest Generation , The Greatest Generation Speaks and An Album of Memories

Rick Mears

The American Dream is about freedom. America allows us to be able to dream, then gives us the ability to achieve those dreams. For me, the American Dream was to go racing; for others, it's to pursue whatever their goals may be.

Rick Mears is one of only three four-time Indianapolis 500 winners. In 1992, Mears retired at the top of his game to work as a consultant, mentoring current star drivers Sam Hornish Jr. and Helio Castroneves. He is 56 years old.

John Leguizamo

The American Dream is full of loopholes and contradictions, but it's still the only place where you can start with nothing and end up having everything--but there are some rules. Be sure to be self-made, but come from a good family. Or, it's even better if you come from humble beginnings and make it huge, but then let us knock you down so we can build ya' up again. It's anything goes as long as you are successful. And you can't be too successful as long as you are humble and make everyone feel you are equal.

Actor John Leguizamo won an Emmy Award for the Spike Lee-directed presentation of his Tony-nominated Broadway solo show "Freak" and has received accolades for his performance in such movies as Moulin Rouge . He recently penned an autobiographical memoir, Pimps, Hos, Playa Hatas, and All the Rest of My Hollywood Friends .

Mario Batali

The American Dream is ownership … a house, a car, a vacation home and, even better, your own business.

Mario Batali is an author, chef, restaurateur and star of television programs including Molto Mario and Iron Chef America. In 2005 the James Beard Foundation named him Outstanding Chef of the Year.

Hugh Hefner

I think the American Dream is personal, political and economic freedom. It's what the Constitution assures. It's an immigrant dream, and a dream which we most identify with largely in part because the idea has been promoted worldwide through movies and American pop culture.

As the editor in chief and chief creative officer of Playboy, the world's best-selling men's lifestyle magazine, Hugh Hefner has profoundly influenced society in the last 50 years. In 1998 he was inducted into the Hall of Fame of the American Society of Magazine Editors.

Tyra Banks

The American Dream is about fulfilling your potential to the max. It's not a chase for material goods; it's about learning what inspires you in life and creating a plan to turn it into your life's work. The way to achieve the dream is to follow the plan and pay attention to the details, because it's those details that make or break you.

Tyra Banks is one of the world's most recognized supermodels and the creator, host and executive producer of both the reality-TV hit America's Next Top Model and the daytime syndicated talk show The Tyra Banks Show.

Donald Trump

The American Dream is freedom, prosperity, peace--and liberty and justice for all. That's a big dream. It's not always easy to achieve, but that's the ideal. More than any country in history, we've made gains toward a democracy that is enviable throughout the world. Dreams require perseverance if they are to be realized, and fortunately we're a hardworking country and people.

Donald Trump is a real estate developer who owns such famous New York City addresses as Trump Tower, 40 Wall Street and Trump Park Avenue. He is the Emmy-nominated star and co-producer of the reality-TV series The Apprentice.

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March 29, 2007

School 2.0: Science Leadership Academy

sla1

My friend Theodore King and I had the pleasure of meeting Chris Lehmann, principal of Science Leadership Academy (SLA), this past Wednesday morning. SLA is a new Philadelphia public school, which opened this past Fall 2006, focused on project-based learning and built on School 2.0 principles. SLA's five core values (inquiry, research, collaboration, presentation and reflection) are deeply emphasized across all its curriculum. Many thanks to Christian Long, CEO of DesignShare, for introducing me to Chris in the first place!

Chris graciously offered us a few moments of this time out of his busy schedule to discuss the making of his vision. In addition, Jon Amsterdam gave us a tour of the facilities. Below are some of the observations I made from the visit.

What SLA Taught Us
  • Empower students! SLA loves each of its students as individuals. This is deeply reflected in its admissions process. Each interested candidate is evaluated separately based on academics, extracurriculars, interest in project-based learning, etc. and goes through a face-to-face interview process where students are assessed based on their presentation skills, interaction with the SLA community, etc. Consequently, admission is not biased to only students who are top academic performers. Instead, the admission process considers a breadth of very diverse, qualified candidates. For instance, if a student was not performing as well academically, he/she must justify their performance during the interview process and why they are interested in a place like SLA. Fit is what matters. While this approach may lead to a larger academic difference gap among classes (which may be more difficult for teachers from a teaching perspective), ultimately I think this process provides "balance" and the "right" mix of students. At the end of the day, you want to admit people who truly want to be there, and SLA's admission process does just that.
  • Renovate traditional learning. SLA focuses on project-based learning with lots of interdisciplinary overlap across courses, so students can easily apply concepts learned in one subject to another. For instance, history teacher Mr. Matt Baird described the most recent project his students were working on. It was focused on the abolitionist period where students had to draft a letter in response to the Dred Scott decision. The students then use modern technology to create advertisements during that time period. In another project, they must research and collect stories on historic Philadelphia and later publish the material on a public website. This process allows the students to mix knowledge of history with other disciplines (arts, computers, etc.).
  • Incorporate cutting-edge technology. Each SLA student has an Apple labtop. Classes run on open-source course management programs like Moodle, allowing students and teachers to more easily collaborate online via features such as virtual classrooms, gradebook, discussion forums, and file uploads. In addition, teachers can use blogs and wikis to communicate with students on a daily basis. Chris told us that they are now switching over to use Drupal. In particular, they are partnering with Bill Fitzgerald of OpenAcademic to build a standard for online collaborative learning for the new tech-savvy generation.
  • Create a sense of community. Students actively participate in all activities from helping with the SLA admissions process (acting as "interviewers" and providing their own feedback on candidates) to making changes to open-source software (updating SLA website, upgrading features of programs, blogging). One example Chris mentioned was a student who had excellent academics (4.0) but was not admitted. When the parents asked why, Chris said that the student expressed arrogance in front of other SLA students during the interview process, saying that he was only applying to SLA as a "safety school." To me, this is an excellent way of assessing a candidate's "soft" qualities. After all, people do not reveal their "true" self during the formal interview process. Only by interacting with people in an array of environments and situations can you get a better understanding of what the person is actually like. By using this method of active student participation, SLA students gain a sense of responsibility for SLA and ownership of their work. They feel part of the SLA family. Even just walking around the school, Theodore and I saw the hard work of students proudly displayed on the multi-colored pastel walls (e.g. poster displaying complex carbon molecules in Chicken Nuggets and Mac & Cheese). Jon told us that the walls will soon be decorated with art murals. (This hit home for me. I actually replicated a famous painting for my elementary school in New Jersey. I'm hoping to visit my old school later this May. My principal, Mr. Mrozinski, told me that as long as he was still at the school (which he is), he'd make sure the picture was still on the wall. I wonder if it's still there ...)

Overall, the visit was very enjoyable and eye-opening. It's great to first hear Chris talk about his initial vision and then physically see, touch, and walk through it. I can't wait to see what SLA will be like a year from now.

sla2

sla3

View this Flickr set to see more images. I took some with my phone, but the quality isn't nearly as good!

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March 26, 2007

Are your relationships "deep?"

The Standard Questions
  • Do you really understand the real need (sometimes unspoken need) of your customer?
  • Can you give the customer what he or she really wants?

"Creating Loyalty Beyond Reason"
This is the motto of Song. If you haven't heard of Song before, they are a "lifestyle" airline (later killed and absorbed by Delta) targeted mainly towards women. Song is all about creating a deep, emotional relationship with the consumer:
  • Experience creators. They have renovated the entire end-to-end flight experience from the time you punch in your flight information at the kiosk to when you are at the gate to when you are sitting in your seat. The pastel colors of Song are carried throughout this journey (Song logo/backdrop at airport, airport Song gate design, flight chairs, etc). Even the diaper changing station of the plane has the words "oh baby!" (white text on blue) written on it.
  • Brand the people. Song employees are not interviewed. They audition. People are taught "how to be Song." People talk about whether or not they are "Song" or how much "Song" they are. The company has turned "Song" into an adjective. (Like how Google has turned itself into a verb.) Are you "Song?"
  • Introduce novelty. Song is an airline, yet it has publicized itself in completely innovative ways, methods people would not typically associate with an airline. For instance, Song has a concept store in Massachusetts (much like the Apple store) where visitors can stop by for a visit. They have run a series of ads - print and TV - to convey their brand. These ads typically feature real, happy-looking people. The created scene is often magical yet not surreal.

The Real Question: Does any of this work?
The notorious saying goes, "I know I'm wasting half of my advertising dollars. I just don't know which half." After one year since Song's campaign, the team met for an evaluation of ad effectiveness. To their dismay, they only found that 15% of their target demographic could both recall their ads and associate them with the Song brand. What does this mean? It means there is a such thing as being *too* creative and out-of-the-box. Yes, you will grab people's attention, but they will not necessarily associate their confusion / surprise with your brand. You can't expect people to be smart enough (or proactive enough) to connect the dots.

Concluding Thoughts
  • Create a lovemark. Follow the advice of one of the greatest advertising agencies of all time, Saatchi & Saatchi.

    Lovemarks transcend brands. They deliver beyond your expectations of great performance. Like great brands, they sit on top of high levels of respect - but there the similarities end.

    Lovemarks reach your heart as well as your mind, creating an intimate, emotional connection that you just can’t live without. Ever.

    Take a brand away and people will find a replacement. Take a Lovemark away and people will protest its absence. Lovemarks are a relationship, not a mere transaction. You don’t just buy Lovemarks, you embrace them passionately. That’s why you never want to let go.

    Put simply, Lovemarks inspire "Loyalty Beyond Reason."


  • It's all about relationships. Not just with your customer but with your friends, your boss, your boyfriend, your children, your dog, and even your stock portfolio. It's how you manage and understand these relationships that really matter. I suppose at the end of the day, the essence is understanding what it means to be human. What motivates people? What do they care about? What are their inner wants and desires? Why do they do what they do? What are their stories?
  • Feeling > Thinking. "How do you think?" is on the outside. "How do you feel?" is on the inside. Getting to know the inside is what counts. How well can you read the inside?

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Structure, Organization, Formatting (SOF) = Effective Communication

My business fraternity, Phi Gamma Nu, is organizing the first-ever undergraduate Goldman Sachs Private Equity Case Competition at University of Pennsylvania. We've received 21 submissions of buy-out proposals from 84 people (each proposal is by 4 students). I have the pleasure of reading through all these submissions. Naturally, as I'm sitting here and reading, I've become compelled to write a blog entry.

What Reading 21 One-Page Leveraged Buyout Proposals Has Taught Me
  • Structure and organization are key. Some of these proposals are just essays -- paragraphs of text with a few numerical figures buried here and there. Of course, quality of content is most important, but effective presentation allows you to communicate your ideas 1000x better. Think about who's reading your work. People are busy and impatient. They want to be able to get what you are saying as quickly as possible. This is why people practice the "30 sec elevator pitch" whether it's to sell yourself in an interview or to sell your idea to a venture capitalist. This is also the key to any consulting case interview ;p
  • Use headings and bullets. Don't hesistate to include graphics or charts to better convey an idea. Don't be afraid to bold, italicize, or underline. Headings and bullets allow you to organize your thoughts on paper. You let the reader immediately see how much space you are allocating per section and the relative importance of each. A simple diagram can often explain a concept more quickly (and be visually stimulating). It's time to start using more font formatting features in Microsoft Word ;p
  • First impressions matter. I personally am a very visual person. In all honesty, I get excited about fonts, colors, and formatting a lot and am very picky about them. In the professional world, I'm sure most of my investment banking friends can attest to the importance of Powerpoint formatting. Ironically, I'd hate doing that as a job ;p
  • Keep things simple and intuitive! Don't overcrowd a page with too much information. Does your page have too much text? Too many diagrams? Numbers? Leave space. Margins are your friend. You shouldn't need a magnifying glass to read the font on the page.
  • Apply structure/organization/formatting (SOF) to life! Not just LBO proposals. Professional emails, presentations in front of groups, your own daily routine or schedule, personal goal setting, etc.

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March 25, 2007

Being Rich vs. Being Influential

Ben Casnocha poses an interesting question: "Would You Rather Be Rich or Influential?" He says that while most people would rather be rich, he prefers to be influential. However, aren't the two characteristics tied together? My general feeling is that rich implies influence but not necessarily the other way around. If you are rich, you have the freedom and power to choose how to allocate your money and spread "influence." It's not as easy the other way around. That being said, I must say that the people I admire most are those who can influence others without having the power or status supporting them. Perhaps that is true talent.

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March 17, 2007

There's No Substitute for Human Interaction

Kathy Sierra writes one of my all-time favorite blogs, Creating Passionate Users. In one of her recent posts, "Face-to-Face Trumps Twitter, Blogs, Podcasts, Video...," she mentions that nothing can replace true face-to-face human interaction and provides great offline tips of how to meetup in person. After attending this year's SXSWi, she says:

The most underrated benefit of the face-to-face effect of conferences is INSPIRATION.

I agree with this point. While I believe that great books can also be very inspirational and life-changing, there is no substitute for human interaction. We are social beings after all. All the people that I have truly inspired me in some way so far in my life have been those who I've met face-to-face and interacted with in person. Particularly, when talking with entrepreneurs, I can feel their genuine deep passion for their idea through the way the carry themselves. Their vibrant personalities and energy level are absolutely contagious.

With the rise of Twitter, blogs, podcasts, Skype, LinkedIn, and video conferencing, people can now "find" and connect with other like-minded people easier than ever before. They can talk and work with anyone from anywhere in the world. For all these reasons, the Internet has been nothing short of revolutionary. The benefit of all these online tools allows people to be more productive with their time -- quickly shooting an email or sending an instant message are much less costly/more efficient than talking to someone over the phone or meeting in person. That being said, it's easy to rely too heavily on these modes of communication. Kathy Sierra reminds us of the bigger picture and how we should use online to -complement- offline but not to replace.

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February 12, 2007

Do you follow a daily routine?

A few of my college friends (girls mostly) like to make pretty color-coded versions of their daily schedules (classes, work, etc.), and many post them on their dorm walls. Though it makes sense to do one for classes, meetings, work, and the like, I never understood why people would refine it to the point where they'd schedule time to do homework, go to the gym, eat, go to church, etc. I always thought this was restricting. After all, don't schedules change all the time? Why constrain yourself? One of my friends even told me she doesn't actually -follow- her schedule, which made me think it was even more worthless.

Lately, however, I've had a change of opinion.

My Hypothesis

Perhaps creating a "routine" is like goal-setting but on a finer, micro scale. You can get more accomplished with your day by creating and -following- a schedule. The key here of course is to hold yourself accountable for your actions. For starters, I want to develop an early morning routine (See below). I'm going to try this experiment over the next month and evaluate the results.

Why Wake Up Early

Here are a few links of interest:

  • Jim Critin's Tapping the Power of Your Morning Routine: Apparently, 80% of the surveyed top CEOs and executives wake up before 5:30am each day. (No, I don't intend on waking up quite that early but very early for the normal college student ;p - like 7am.) I found this article courtesy of Brad Feld's post on his morning routine.
  • Steve Pavlina's posts on "How to become an early riser" Part I and Part II: Waking up early has allowed Steve to gain an extra 10-15 hours per week.

New strategy of getting things done: Dave Cheong also writes about the notion of time boxing, "fixing the time we have available to work on a given task and then doing the best we can within that time frame. So instead working on something until it is 'done' in one sitting, we only work on it for say 30 mins. It is either marked as one at the end of this period or we commit to another 30 mins at a later time or another day." This makes perfect sense. People have short attention spans. As a college senior, I can't even sit through 1.5 hr of lecture anymore, depending upon the class, of course. In fact, for classes I don't care about (i.e. have no true interest in the subject), I don't actually go to class and prefer to read the textbook on my own. It's much more efficient and better use of my time.

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February 10, 2007

Help Fight Cancer!

relayforlife

This is my second year actively participating (along with my business fraternity) in Relay for Life, put on by the American Cancer Society. Cancer affects everyone, and it's likely you may have known someone who was affected or have been affected yourself. (I personally know a few -- including the younger brother of two of fraternity brothers, who is fortunately a cancer survivor.) If you can support me in this effort, that'd be great. Donations can easily be made on the website with credit card.

I've set a fundraising goal of $500 for myself.

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January 28, 2007

Having No Set Mission, Discovering Your Passion

I'm in the middle of reading Never Eat Alone by Keith Ferrazzi, a book on the art of networking and building lifelong relationships. Ferrazzi sums up success in one word: generosity. It's been a great read so far and very entertaining.

In particular, Ferrazzi makes a point on saying that successful people become successful by setting goals and accomplishing them. He even titles one of his chapters as "What's Your Mission?" While his advice is intuitive and doable, it is based on the assumption that people know what they want already.

As the world is advancing, quality of life has improved on a global scale. I'm especially fortunate and grateful of having the opportunity to go to Penn, learn what I've learned, meet the impressive people I've met, etc. The ironic aspect of this all is that while my choices and future opportunities have expanded, life has almost gotten harder. My parents, having grown up in China, had no choice. The fact that they were able to attend college was more than they could ever have asked for, let alone have the option of choosing a major. Meanwhile, I am pursuing a double degree partly because I have so many interests that I find it impossible to focus on any one field so early on. Through college, I have seen people (my friends) switch majors numerous times. We are all trying to answer the question of "What do we really want to do with our lives? Do we even know ourselves?" Sure, Keith Ferrazzi aspired to be a Fortune 500 CEO early on in his career, and Bill Clinton knew he wanted to go into politics. But what about the rest of us who just aren't completely sure? What do we do?

The more important question is: How do we find out? How do we discover our true inner passion? Ferrazzi suggests making a "Networking Action Plan" listing a person's strengths, what he/she likes to do, what makes he/she happy, and making inferences from there. I think I will give this a try myself.

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January 19, 2007

Tim Draper's "Riskmaster"

I had the pleasure of attending the 2007 Wharton Private Equity and Venture Capital Conference this morning. Though I couldn't stay for the entire conference, Tim Draper's (Managing Director of Draper Fisher Jurvetson, the prestigious venture firm that backed a few companies you may have heard of ...Hotmail, Overture, Skype, and Baidu) keynote presentation alone made my day.

Tim Draper sang for us! He composed a song for all entrepreneurs out there who want to change the world. Here are the lyrics to his song titled "The Riskmaster." Visit his site for the full song (turn your speakers up)!

Invested all his mattress money
Divorced his Prom Queen hometown honey
Scraping up his alimony
Friends think he’s a little funny

Needs a “world class CEO.”
Just another million or so
Get him to some real cash flow
So tears and sweat can IPO

For 15 years he’s been out gunned
Bankers demanding blood refund
Company’s looking Moribund
Even Draper will not fund!

Chorus:
He is the Riskmaster
Lives fast drives faster
Skates on the edge of disaster
He is the Riskmaster

He’s got a mission
Company vision
An artist’s ambition
Gut intuition
Fearless and free employee
No guarantee for the Corporate escapee

Team fights on against the trend
Had to lay off his best friend
Called a “recession” seems like “depression.”
Chapter seven. Is this the end?

But then a salesman shouts, “We got it!”
The company’s gonna show a profit
To think the papers rang, “quixotic”
The sky has opened astronautic.

Chorus:
He is the Riskmaster
Lives fast drives faster
Skates on the edge of disaster
He is the Riskmaster

He is on top, on top of the world
At last they see it. Vision unfurled!
Cashflow landslide!
Now everybody wants a piece of his hide.
Court wants him tried. Press wants him fried.
Anyone this rich must have lied.

Chorus:
He is the Riskmaster
Lives fast drives faster
Skates on the edge of disaster
He is the Riskmaster

How is this for the new generation of user generated content? In fact, Tim Draper is taking submissions for different versions of "The Riskmaster" on his site, including a rap by his own son!

I must say I love this song. He should make a video and put it on YouTube. Truly inspirational! Are you are a riskmaster?

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January 17, 2007

The Art of Thinking

I recently had a very inspiring lunch conversation with my entrepreneurial friend Peter, who reminded me of how often we forget to think. It's so easy to get wrapped up in day-to-day activities, whether it's at school, home, or work. As we become more comfortable with these routines, it's easy to forgot to ask ourselves "why" (i.e. Why are we doing this? Why does it work this way?) or "why not" (i.e. Why don't I do this instead? Why doesn't it work like so?). Peter told me the story around John Morgan (relating to birth of JPMorgan). John Morgan claimed to have worked only 30 hours per week, an absurd number compared to the notorious 80 to 100 hours per week investment banking job. When asked why he worked so little, Morgan replied that he spent the rest of the 50 hours thinking instead.

This story struck me in particular. How often do we take a breather from our daily lives just to stop and think for a bit, be more observant or critical? Peter is an excellent example of someone who stops to think. He lives by writing a new idea down each day. We should all remind ourselves to take more time off for thinking.

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January 4, 2007

Is Corporate America Really Evil? Our Obsession with Money, Power, Social Status, and Appearance

One of my Wharton friends on Facebook recently created a group called “Future Trophy Wife Recruiters.” Aside from the other obvious issues I have with this group which I will address in a later post, what caught my attention was the comment he had made:

"Let's face it...

Guys: we aren't planning on working 100 hours a week for a faceless corporation so that we can go home and sleep next to Rosie O'Donnell or Cousin It.

Ladies: You didn't spend all those hours in the gym and years trying to look good so that you can drive a fucking Kia to go shopping at Old Navy.

We have a taste for the finer things in life."

Since I know him, I do admit this post did make me chuckle. More importantly, it got me to ask myself a few questions:

  • Is Wharton really evil (joke)? More broadly, is Corporate America really evil? Are we living in a vicious cycle where we are never satisfied with our current state of being and always demanding more power, money, and social status?
  • Why are we obsessed with being thin?

More to come on these two topics...

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Tribute to Youth Volunteerism

If I were to only pick only one organization that significantly changed my life, it would be the Youth Volunteer Corps (YVC) --- hands down.

Disclaimer

I am always hesitant when telling a story around volunteerism (“doing good”), mostly because I’m afraid I sound too cliché and cheesy that people won’t take it (or -me-) seriously. Even though this may still bother me, I try not to let it so much. To readers who can appreciate the following, I thank you. For those who can’t, well, you can believe and think what you want.

The Story

I was first introduced to the YVC by my friend (and now forever role model) Susan. At the time, I never had done community service in my life and, frankly, wasn’t all too excited about it. Come on, as the average high school student, would you rather sleep in on Saturday mornings or wake up at 7:30am to volunteer? Would you spend six hours on Saturday helping renovate a low-income elementary school, or does that Nintendo Wii or MySpace page look more attractive to you? (Back in the day, it was just instant messaging and web surfing.)

“Come out this Saturday. It’s a lot of fun. Get it a try,” Susan told me.

My first thoughts were “Fun? She’s kidding, right?”Though, after some thinking, I told myself, “Why not?” My initial reasons for volunteering were very selfish: 1) I just moved to California at the time and didn’t know anyone. I saw it as a great way to make new friends. 2) It looked good on college applications.

It didn’t take long for me to get hooked on the YVC. I can’t possibly begin to tell you why I loved it so much and what it has meant for me. It’s not simply the amazing people and friendships I made, their energy, their drive. It’s not simply the impact we made, the smiles we saw, the people we touched. It's hard for me to tell you, but I met some of the most down-to-earth, genuinely passionate people in my life so far. These are the people who truly cared. They weren't there for the publicity. They weren't there for their resume. Put simply, they actually just gave a damn. That was all that mattered.

Tribute to Youth Volunteerism

Thank you for three amazing years. Weekly Saturday Service projects. Organizing our four annual national days of service with over 200 youth at each event (all done by team of ~20 youth leaders). Reading the handmade thank you cards of students from Roseland Elementary School. Martin Luther King Day poetry slams. Gardening for the homeless. Canned food drives. See’s Candies sales. Raising over $10,000 at the Human Race. Our Friday youth council meetings followed by dinner at Lyons or IHOP. The fun from fundraising out in the streets during the rain in costume. Annual retreats. Friendly tribe competition. One night experience as a waitress at a Rockin Ravioli fundraiser. Twice. Feeling amazingly satisfied after six hours of sweating from working under the sun (Volunteering requires physical stamina!). Presenting leadership workshops to at-risk youth across the state of CA. Building self-confidence and public speaking. Letting me design your website. Amazing friendships. Realizing that I mattered, that I wasn’t just a teenager dreaming to make change, that I could make a difference.

Still don’t believe me? Words alone cannot express what it has meant for me. Here’s a picture:

jing_yvc_2003

The above is a picture of yours truly (far left) cheering with my friends at the 2003 Human Race for YVC. It's hard to read the sign, but it says "Youth Volunteer Corps: Wild About Community." We had a jungle costume to go with our theme and won first place for "Most Spirited." One of my favorite pictures of all time! It's pinned to my dorm wall. First thing I see when I look up from my desk.

For all this, I thank Susan. To this day, she’s by far the most energetic, crazy (in a good way), driven, daring, fun, all-around beautiful person I know. She’s the kind of girl who could get you excited about almost anything, who could get you to smile when you're feeling down, who could get you to do things you never thought you’d do, who could, quite simply, rock your world. She was the type who dared to go on stage and rap (yes, rap) about laissez-faire, politics, economics, what have you, only because she truly believed in social change. What I admire about Susan the most: the fact that she genuinely believes in what she does and acts on it. Everything about her – her spirit, energy, thoughts – is contagious.

(Note: Susan now studies Social Studies at Harvard. She’s also working actively with FORGE.)

Key Takeaways
  • Anyone can make a mark. At YVC, I was part of a group called Peer Presenters. We were a group of youth (mostly high school and some middle school students) who created original leadership workshops and presented them to at-risk youth around the county. Our first leadership workshop was titled "The Leader in You." The point we stressed to kids was that you don't need to be Martin Luther King, Jr. to make a difference or be a leader. The simple gesture of helping a friend with a homework problem or trying to resolve a conflict shows initiative and leadership. Even today, I constantly remind myself of how effective and meaningful these small actions are.
  • Be the change you want to see. Here's a great quote (which most of you may have seen already) by Alan Kay:

    "The best way to predict the future is to invent it."

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January 1, 2007

Eight Principles of Having Fun

Here's to a great 2007:

Eight Principles of Having Fun (Click to view the nice Flash movie, speakers on please)
  1. Stop hiding who you are.
  2. Start being intensely selfish.
  3. Stop following the rules.
  4. Start scaring yourself.
  5. Stop taking it all so damn seriously.
  6. Start getting rid of the crap.
  7. Stop being busy.
  8. Start something.
(Courtesy of StumbleUpon)

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December 31, 2006

It's Never Too Early to ...

Start Blogging!

In a recent Scoble post, he mentions Yuvi, a 15-year-old "Geek wannabe" from India who analyzes Scoble's own blog (see here and here).

Hear Christian Long's gut instinct:

"Yuvi continues to prove his instincts, hones his craft, blends tech-talk with savvy analysis. Yuvi continues to develop into a fledgling reporter for school paper. Yuvi gets a rapidly increased readership. Yuvi eventually has the option of being successful in India or going to Silicon Valley or wherever he wants, when he's old enough to establish that side of his life. Yuvi becomes a metaphor. Yuvi gets Scobleized at least one more time. Yuvi gets a job. Or the ability to turn a few job offers down."

Time to "Get Yuvified" as Long called it.

This just reminds me of how tech-savvy each generation is quickly becoming. I remember I didn't know what the Internet was during middle school. In fact, I didn't start using instant messaging until ninth grade of high school. I'm reminded of how "old" I am each day just thinking about my youngest brother, Louie. He's nine-years-old but easily plays computer video games, checks his Outlook email, and sends instant messages as part of his normal daily activities. And I thought my battery-powered Lego train set was cool back in the day.

What's next? Five-year-olds writing programs? ;p

PS: I love this post by Seth Godin on "when to start."

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December 30, 2006

Death in the Workplace (Where You Thought You Were Safe)