Why Emotional Relationships Matter (curiousgirl's playground)

A follow-up from my last post on deep relationships---
Check out Susan Wu's post titled 'Why emotional relationships with your users matter more than ever" She claims that "emotional intensity" directly affects:

level of attention user is willing to provide
quality of interaction between the user and the product

Both these factors are more critical in today's "attention economy." Relating to online consumer startups, the strength of these emotional relationships create network effects and determine the closeness of the community.

Interestingly enough, she also draws an analogy between user-product relationships with real life romantic relationships:

Think about your most recent romantic relationship. The stronger you feel about someone, the more likely it is that you are going to 1) spend more time with that person and 2) explore the depths of the relationship’s possibilities.

My dad has continually reminded me the importance of EQ over IQ. Is EQ more innate or can it be learned? How do you learn (teach) EQ? This reminds me of how Wharton tries to teach "leadership" to all incoming undergraduate freshmen in a class called "Leadership and Communication in Groups" (MGMT100). Based on the mixed reactions from students, it's hard to measure the overall "success" of this class.

$Techno\rati$ technorati tags: emotional relationship, attention economy, emotional intensity

curiousgirl's playground

learning for the sake of learning

Why Emotional Relationships Matter

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